Twenty-First Century Fox 2007 Annual Report Download - page 36

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s With a focus on monetization, FIM struck a landmark
$900 million agreement with Google in August 2006, bringing
high-powered search functionality and valuable text-based
advertising to all FIM sites.
s FIM aquired Strategic Data Corporation to enhance advertising
delivery to viewers and Flektor to offer consumer media tools
to all FIM sites.
s IGN.com was the leading games information portal on the
Internet with Males 18-34 in fiscal 2007.
s FOXSports.com continued to be a leader in the online sports
world, with time spent on the site by visitors increasing
16 percent over the prior year.
s Jamba, News Corporation’s 51 percent-owned mobile
entertainment provider, distributed content via more than
100 carriers to millions of cell phone users worldwide.
Other
News Corporation’s Other segment contains a range of operations,
including the Company’s 73 percent-owned NDS and Fox Interactive
Media (FIM), which houses most of the Company’s U.S.-based web
properties and is ranked as the most viewed network, reaching more
than 160 million people worldwide each month.
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