Twenty-First Century Fox 2007 Annual Report Download - page 31
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Magazines & Inserts
Connecting with consumers across multiple platforms is a key
part of News Corporation’s business. Our portfolio of consumer
promotion media and trusted magazines gives us incomparable
access to shoppers around the world.
s News America Marketing (NAM) delivers brand messages to more
than 200 million shoppers through an extensive portfolio of
products, including special interest publications and
free-standing inserts in Sunday newspapers
across the U.S. and Canada.
30
What: SmartSource coupon machines
When: Every time a shopper scans an aisle and sees
the blinking light of the ubiquitous red coupon
dispensers
Where: More than 36,000 grocery, drug and mass-
merchandise retailers across the U.S.
How: Making money for consumer goods companies
while saving money for shoppers. Can you say
“win-win”?
Who: 178 million U.S. shoppers per year