Twenty-First Century Fox 2007 Annual Report Download - page 29
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28
News Limited
s News Limited in Australia sold more than 12.9 million
papers each week.
s News Limited’s metropolitan newspapers continued
to outsell their rivals by considerable margins,
with Melbourne’s Herald Sun remaining Australia’s
bestselling weekday paper. The Herald Sun sold 328,000
more copies than its main competitor every weekday
in fiscal 2007 and the Sunday Herald Sun’s circulation
was almost three times that of its chief rival.
s Sydney’s The Daily Telegraph sold nearly 179,000 more
copies each weekday than its top competitor, with The
Sunday Telegraph, Australia’s biggest selling newspaper,
leading the competition by 167,000 copies each week.
s News Limited added 19 new community and commuter
newspapers to its ranks, including free afternoon
commuter newspaper mX, which launched in Brisbane.
s News Limited’s flagship news site, news.com.au,
experienced a 67 percent increase in online readership.