Twenty-First Century Fox 2007 Annual Report Download - page 23

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FUEL TV
s FUEL TV added Comcast, the largest cable operator in
the U.S., as a distribution partner, reaching 24 million
homes in fiscal 2007.
s FUEL TV had 140 advertising partners, ranging across
all of the key product categories most important to its
target audience of 13-24 year-old males.
22
National Geographic Channel
s Our successful joint venture with the National Geographic Society
saw significant increases in ratings, viewership and ad sales.
More than 100 new advertisers chose to promote their products
on the Channel in fiscal 2007.
s National Geographic HD surpassed 6 million HD homes, making
it one of the fastest growing HD networks ever.