Twenty-First Century Fox 2007 Annual Report Download - page 19

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18
STAR
s STAR PLUS remained the number
one cable channel in India, attracting nearly
65 million viewers every week.
s In April 2007, STAR announced a joint venture with Balaji Telefilms
to launch several South Indian regional language channels that would expand
its general entertainment services beyond Hindi-speaking markets.
s STAR’s news joint venture, MCCS, launched its third news channel, Marathi-language STAR MAJHA,
which quickly established itself as the top Marathi news channel in India.
s Tata Sky, STAR’s DTH joint venture in India, launched in August 2006 and by the end of fiscal 2007
offered more than 120 channels and interactive services.
What: Kaun Banega Crorepati
Where: STAR PLUS in India
When: Monday through Thursday at 9pm
How: Who doesn’t want to be a millionaire? The
hit show gets the rapt attention of Indians
who share a dream held by people around
the world
Who: An average 18 million viewers each night,
making it one of the most popular television
shows in India