Twenty-First Century Fox 2006 Annual Report Download - page 5
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ANNUAL REPORT 5
the strategic imperative behind our entry into
the satellite business, and that same imperative
now propels us into the digital world. All of the
historic constraints inherent in distribution –
prohibitive entry costs, hard-to-reach locations,
sluggish technology – are being swept away by
digital technology. For the first time in media
history, complete access to a truly global audience
is within our grasp.
No company is better positioned to seize this
opportunity than ours. Some boast high traffic
but little content. Others have plenty of content
but little traffic. Only News Corporation combines
high traffic with vast amounts of compelling
content. Our situation is unique – and powerful.
And we are taking advantage of it.
Last year, we acquired MySpace.com, the Internet’s
most popular social networking site, as well as the
gaming and entertainment site IGN.com and several
other smaller, but promising, sites. We launched Fox
Interactive Media to oversee these new businesses, to
build up our existing web presence and to improve
coordination and synergy across all of the company’s
websites and digital media efforts. As a result, in the
space of one year, our company has begun to rival
and, in some cases, surpass the Internet elite. FIM
sites now rank second in total page views and fifth in
unique visitors in the U.S. and reach more than 100
million people per month worldwide. In addition,
traffic is up dramatically at most of our pre-existing
sites, such as those from our newspapers, cable net-
works and local TV stations.