Twenty-First Century Fox 2006 Annual Report Download - page 28

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28 NEWS CORPORATION
•News Limited’s regional newspapers
performed well, posting sales increases
at The Townsville Bulletin,The Cairns Post
and The Gold Coast Bulletin as well as the
Saturday editions of The Townsville Bulletin,
and The Cairns Post.
NEWS LIMITED
•News Interactive purchased a majority interest in realestate.com.au,
which owns and operates five leading Australian real estate websites;
launched truelocal.com.au, a local business search engine; and
relaunched websites for all News Limited metro mastheads.
•Sydney’sThe Daily Telegraph achieved the biggest lift in Monday to
Friday circulation of any Australian metropolitan daily, and its stable
mate, The Sunday Telegraph, remained the country’sbiggest-selling
paper with 465,000 more daily readers than its direct competitor.
•The Herald Sun in Melbourne remained Australia's largest-selling
daily newspaper – with nearly 1 million more readers every week
than its local rival.
•In Queensland, The Courier-Mail’snew compact format delivered
an immediate and significant circulation boost.
•mX, a free afternoon commuter newspaper, launched in Sydney to
an average circulation of 95,000 copies each day. The growing daily
attracted advertisers hoping to reach mX’s young urban readership.
NEWS.com.au, the flagship brand
of News Interactive, experienced
30 percent year-on-year growth in
unique visitors.