Twenty-First Century Fox 2006 Annual Report Download - page 35

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After the end of fiscal 2006, FIM and Google announced a multi-year search
technology and services agreement. Google will be FIM’s exclusive search partner
and will provide all of FIM’s text-based advertising and keyword-targeted ads.
FIM took action to protect the safety and privacy of its online consumers with
the enhancement of safety features on MySpace, a series of national PSAs distributed
in partnership with the National Center for Missing and Exploited Children and the
Advertising Council and a national Internet safety campaign with Common Sense
Media and the PTA.
FOX MOBILE ENTERTAINMENT
In fiscal 2006, Fox Mobile Entertainment formed Mobizzo, a website for mobile
phone content, including mobile wallpaper, ring-tones and mobisodes.
ANNUAL REPORT 35