Twenty-First Century Fox 2006 Annual Report Download - page 23
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Direct Broadcast Satellite Television
News Corporation’s Direct Broadcast Satellite Television segment consists of SKY Italia,
the Company’s satellite television broadcaster in Italy. The Company also has significant
holdings in leading U.K. pay-TV company BSkyB and the largest satellite broadcaster
in the U.S., The DIRECTV Group.
SKY ITALIA
•SKY Italia continued to expand its services, offering its 3.8 million subscribers
a new personal video recording device, MySKY, morethan 160 channels and
interactive services and high-definition technology.
•Ninety-five percent of SKY Italia's customers chose SKY’s premium packages
that include greater film and sports options.
•SKY Italia was the first Italian television broadcaster to deliver HDTV in Italy
when it broadcast the Champions League final match. SKY Italia also aired all
of the 64 FIFA World Cup 2006 matches in HD.
imagine
connecting the world
ANNUAL REPORT 23