Twenty-First Century Fox 2006 Annual Report Download - page 18

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18 NEWS CORPORATION
AR
•In India, STAR remained the number one cable
television network – a position it has held since
2000. The network attracted nearly 70 million
viewers per week, achieving a 28.9 percent share
in Hindi speaking markets.
•STAR PLUS’s Kaun Banega Crorepati 2, the Indian
version of Who Wants To Be a Millionaire, broke
Indian viewership records in its debut episode
and attracted almost 130 million phone and
SMS responses.
In Asia, STAR continued its solid growth in fiscal
2006. It secured new distribution deals and showed
strong ratings across the region.
•STAR ONE, STAR’s newest Hindi entertainment channel, broke
into India’s top 50 with two exciting new shows – The Great
Indian Laughter Challenge, the nationwide search for the best
comic talent, and Nach Baliye, a dance competition featuring
popular celebrity couples.
•In China, STAR’s flagship general entertainment channel,
Xing Kong, is the number one regional Mandarin channel
in Guangzhou, the capital city of Guangdong province.
ST