Twenty-First Century Fox 2006 Annual Report Download - page 30

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Magazines and Inserts
The Magazines and Inserts segment consists of special-interest publications and free
standing inserts, which are promotional booklets containing consumer offers distributed
in Sunday newspapers across the U.S. and Canada. The segment also includes in-store
marketing products that advertise packaged goods in more than 38,000 stores.
imagine
boundless choice
30 NEWS CORPORATION
NEWS AMERICA MARKETING
•In fiscal 2006, News America Marketing’sSmart Source magazine was again the
most widely circulated newspaper free standing insert in the U.S.
•Innovations in the in-store marketing arena included the debut of a scented
version Shelftalk that makes use of cutting-edge natural polymers to disseminate
fragrance throughout supermarket aisles.
•News America Marketing widened its digital reach through SmartSource.com, the
company's online couponing service, and through agreements with other online
businesses, added more than 1.5 million registered users in fiscal 2006.