True Value 2008 Annual Report Download - page 9

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Customers entering a True Value hardware store expect a rewarding shopping experience. Once inside, shoppers ex-
plore the store, following clear signage to stocked shelves that beckon them to browse. Destination True Value (DTV)
offers an inviting retail environment – and members and customers are taking notice. Since it was unveiled last year,
DTV has helped retailers exceed customer expectations by providing them with a whole new shopping experience.
Rooted in retailing best practices, the DTV experience begins with the store itself. Customers appreciate the store’s
comfortable and easy-to-shop layout. Uncluttered floors, attractive displays, wider aisles and well-lit departments yield
longer, more engaging shopping trips, resulting in bigger baskets.
Happy customers are loyal customers, and nothing makes shoppers happier than finding what they need. In a DTV
store, the “racetrack” layout moves shoppers throughout the building, helping them easily reach what they came to
buy. True Value’s Interior Décor signage program improves the overall retail experience by directing shoppers to the
correct aisle and department.
“The layout has a big impact on the shopping experience. The design really invites customers to walk through every aisle,
check things out and take a good look. This store is more shoppable.” – Kent Sinn, Creston True Value, Creston, Iowa.
Loyal customers also value a store that meets community needs. With customizable features, such as a heritage photo
wall showcasing local expertise, DTV provides that perfect hometown touch, reminding shoppers why True Value is –
and continues to be – the best hardware store in town.
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TRUE VA LUE C OMPAN Y 200 8 ANN UAL REPO RT :: 1 0