True Value 2008 Annual Report Download - page 3

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There’s an exciting transformation taking place at True Value.
With over 5,000 independent retail locations, each True Value store is as unique as the community it serves. Local
knowledge, great products and expert advice have always been hallmarks of the True Value brand.
But in today’s competitive retail environment, customers demand more. They expect an inviting store environment that
is clean, bright and well-stocked. They want to be excited and inspired, discovering new project ideas and compelling
products down every aisle.
True Value is working harder than ever to understand and deliver on these heightened expectations. Our new Destination
True Value retail format, innovative marketing and reinvigorated assortments are all designed by first listening to – and
then delivering on – customer expectations.
Our guests expect great things of True Value. That’s why we expect even more from ourselves. Among independent
hardware stores, True Value must hold itself to a higher standard. We cannot settle for anything less than being the best
hardware store in town – no matter the town we’re in or the size of our store.
To your customers, True Value is more than a wholesale cooperative. Our name is a customer promise that every interaction,
impression and transaction will mean True Value is the first and only place they need to shop for their home projects.
This is the future direction of True Value: delighting every customer, every time at every store, everywhere. That’s what
it means to be the best hardware store in town.
That’s our vision. That’s winning with the customer. That’s winning at retail.
 :   
13
points
%    
“   
   ”
TRUE VA LUE C OMPAN Y 200 8 ANN UAL REPO RT :: 4TRUE VA LUE C OMPAN Y 200 8 ANN UAL REPO RT :: 1