True Value 2008 Annual Report Download - page 13

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Customers want to leave a hardware store knowing they’ve found all the right products to complete their project. Inside
True Value stores, shoppers find superior customer service and local product knowledge key to their project’s success –
and ours. That’s why do-it-yourself customers look to True Value for expert advice that has become synonymous with
the brand.
Successat retaildependsonexceedingthese expectations,andthe co-op providesmembersandassociates with
ongoingtrainingandresourcestostayahead.Since2006,TrueValueUniversityhashelpedover14,000membersand
associates capitalize on the technology, industry trends and retail best practices that win customers and grow sales.
Much of True Value’s future centers on Destination True Value (DTV), and its easy-to-navigate layout helps associates
connect with customers better than ever. In 2008, DTV stores drew an 11 point increase in sales assistance ratings,
bringing overall customer satisfaction to an impressive 96 percent.
True Value’s commitment to customers extends beyond hardware store doors. In 2008, the co-op established the True
ValueFoundationtouniteitscurrentcharitableactivities,includingtheannualTrueValueCharityGolfClassicandthe
TrueValueScholarshipProgram,andnewinitiativessuchasPaintingaBrighterFutureandacommunityserviceproject
inNewOrleanstotakeplacebeforeSpringMarket.
Because being the best hardware store in town means we don’t just serve the community; we are part of the community.
     
83%
     
   
 “  ”
TRUE VA LUE C OMPAN Y 200 8 ANN UAL REPO RT :: 1 4TRUE VA LUE C OMPAN Y 200 8 ANN UAL REPO RT :: 1 4