True Value 2008 Annual Report Download - page 6

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In the past year, we advanced each of these areas by:
• Place: Creating strong in-store visual presentations and
more targeted planograms that inspire customers to
shop and self-select. In 2008, True Value rolled out
more consumer-driven end caps to showcase top-
selling items and seasonal merchandise.
• People: Continuing to arm members and associates
with insights into retail best practices to drive customer
sales and satisfaction. A sign of our continued success,
the DTV format also helped to increase overall satis-
faction ratings in those stores.
• Product: Developing retail-focused assortments based
onPOSdatatoreectwhatcustomerswantandwhat
we know sells at retail. An important part of this effort,
our customer-driven retail paint strategy generated
increased department sales and transactions for mem-
bers, with more than 1,300 new color centers imple-
mented in 2008.
• Promotion: Establishing 19 regional marketing groups
to localize circulars and promotions. In 2008, the
nationally distributed $5 off $25 coupon generated
over $6 million in retail sales while the Day After
ThanksgivingSaledrovea20percentincreaseincom-
parable store sales over a three-day period.
• Price: Helping retailers maximize their margins with
the Retail Price Enhancement program and stay cur-
rent with price changes to ensure products are priced
right at retail.
 :
     
 
       ,
’ 
     
  - .
    P
    , ’
    
     
 “     ”
PROFITABLE GROWTH
At a time when other retailers are scaling back, your
co-op is growing. True Value experienced a record num-
ber of store openings in 2008, including over 60 new or
converted stores. Through our retail growth funding pro-
gram, we’ve helped members improve the shopping ex-
perience by adding over 500,000 square feet of new retail
selling space.