True Value 2008 Annual Report Download - page 11

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Do-it-yourselfers in a True Value expect to find what they need to complete their home projects, and nothing makes
them happier than discovering a good selection of well-organized products to help them do just that.
A big part of True Value’s job is delivering what customers want most – the right product. Too many choices and custom-
ers are confused. Too few and they’re frustrated. Through disciplined line reviews, True Value refreshes assortments to
ensure they are relevant, up-to-date and priced with a “good, better, best” strategy so members can stock what sells.
In 2008, merchants completed 19 more line reviews, resulting in streamlined assortments and $2 million in savings.
Recognizing customers appreciate a less expensive alternative, True Value offers strong private label brands in addition
to national and regional brands. Proprietary brands not only deliver great sales but great margins, too.
DestinationTrueValue(DTV)storesalsocanaccommodate“Plug‘nPlay”optionalassortments,givingmembersex-
ibilityto“plugin”relevantdepartmentsandassortmentstomeettheircommunity’sspecicneeds.Storescanlocalize
their assortments with everything from cowboy boots to kerosene lamps.
“The DTV format gives us the ability to tailor our store to this community. We can offer a wide array of products, and our
customersdon’thavetospend$40ongas.”–JeffCarnahanandTrevorMessa,SouthParkTrueValue,Fairplay,Colo.
It all amounts to creating a positive impression. When a shopper leaves a True Value after finding the product they
wanted and a store they liked, you’ve more than won the sale; you’ve won a customer.
   
%    
     
    
27
points
TRUE VA LUE C OMPAN Y 200 8 ANN UAL REPO RT :: 1 2