TomTom 2008 Annual Report Download - page 25

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AUGUST
NAVIGATOR 7
OCTOBER
TomTom GO x40 LIVE series
LIVE Services
NOVEMBER
Speed Profiles
Map Update Service™
Urban Maps
DECEMBER
Truck Navigation
2009
NAVIGATOR 7
The latest version of TomTom
NAVIGATOR was launched as a
bundle with the HTC Touch Pro
smart phone.
Speed Profiles
The Tele Atlas business unit launched its Speed
Profiles product, based on data gained through the
Group’s user community which has shared half a
trillion speed measurements to date. This allows
developers of mapping applications and GPS devices
to offer highly accurate speed data so that end users
of consumer, enterprise and business fleet
navigation systems can find the optimal route to
their destination and far more accurately estimate
their travel time.
Map Update Service™
The Map Update Service allows users to download
every updated map for their device in a year at a
reduced cost. Through this service, users can
conveniently download new map releases through
TomTom HOME, as soon as a new map becomes
available. This service has seen a steady stream of
customers taking advantage of the reduced price
and the peace of mind that comes with knowing you
have the latest map for the period of the service.
Urban Maps
Tele Atlas launched Urban Maps, designed to
enrich the mobile users’ location-based services
(LBS) experience by delivering ‘pedestrian’ content
such as enhanced views of sidewalks and
footpaths, 2D representations of notable structures
and building footprints that better orient
pedestrians in city centres.
Truck Navigation
WORK launched the new truck
navigation solution, featuring route
information specifically designed for
trucks, with relevant information like
clearance heights and weight restrictions.
Our Automotive business unit
launched a second generation,
semi-embedded TomTom device in
partnership with FUJITSU TEN,
designed especially for use with the
in-dash ECLIPSE AVN4430. With this
product, a customer can enjoy all the
benefits of portable navigation,
integrated fully into the dashboard of
their vehicle.
TomTom GO x40 LIVE series
Building on the innovation of the GO x30 series, the GO x40
LIVE series introduced the next generation of the PND, due to
its wireless connectivity to various services (see below), and
caused quite a stir when it was launched in October. It delivers
dynamic navigation and route guidance that continuously adapts
to changing road conditions and always gives drivers the
fastest route to a destination. It was also the first time the
industry saw the enhanced IQ Routes technology, with speed
profiles for every hour of every day in the week.
LIVE Services
With the GO x40 LIVE Series came various services which
provide relevant information directly to the PND. The set of
services included:
TomTom HD Traffic service for the most accurate and up to
date traffic information en route, now available for the first
time in the UK, Germany, France, Switzerland, as well as in
the Netherlands
TomTom Safety Alerts including real-time safety camera
reporting and sharing, meaning users can keep each other
informed about mobile safety cameras
TomTom Fuel Prices: up-to-date fuel price information
guides users to the cheapest fuel stations along their routes
or in their area
TomTom Local Search with Google which allows users to
search local directories for a wide range of businesses,
giving them access to millions of locations.
2009
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