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Corporate social responsibility 21 TomTom Annual Report 2006
TomTom improves road safety
Independent research by Dutch
research institute TNO shows that
TomTom satellite navigation systems
have a positive influence on road
safety. The study was commissioned
by Aon, Athlon Car Lease, Delta
Lloyd and TomTom.
Satellite navigation systems improve
road safety
Satellite navigation systems have
a positive influence on road safety,
concludes research carried out by
independent research institute TNO,
jointly commissioned by TomTom, Delta
Lloyd (part of Aviva Plc), Aon and Athlon
Car Lease. The research shows that road
safety improves through a reduction
of kilometres driven, enhanced driving
manners and through more control and
less workload for the drivers.
Fewer kilometres are driven,
less fuel is consumed
The research proved that the number of
kilometres driven when using a TomTom
satellite navigation solution is reduced
by 16%. Time spent travelling is reduced
by 18%. Because fewer kilometres
are driven, petrol is saved which is
beneficial for both the car driver and
the environment. In addition, the research
proves that drivers who do not have
satellite navigation make 12% more
damage claims than those who do have
satellite navigation.
Improved driving manners and
performance
Better driving manners, for example
through fewer stops and fewer turns
were identified when a satellite navigation
system was used. Additionally, drivers
never lost their way and driving
instructors, who joined the test drivers in
the research, observed fewer occasions
of inappropriate driving behaviour.
More alert and less stressed behind
the wheel
The research showed that satellite
navigation solutions increase the
alertness of drivers and provide them
with an improved attention span, whilst
also reducing stress. About 78% of users
have the feeling that they have everything
under control when using a TomTom
satellite navigation solution. They are
more alert behind the wheel and more
conscious of traffic behind them. The
research showed that the objective
workload measure (the Peripheral
Detection Task) was 20% less.
Based on these conclusions, TomTom
hopes that the use of TomTom satellite
navigation systems will also contribute to
a reduction of CO2emissions, pollution
and traffic congestion.
Suppliers
We outsource the manufacture
and assembly of our products to a limited
number of suppliers. TomTom recognises
the Company’s responsibilities for the
labour, human rights and environmental
practices within the supply chain and that
it has a significant role to play in the
management of its supply chain.
As we are committed to ensuring that
our suppliers adopt acceptable labour,
human rights and environmental
standards, TomTom developed an Ethical
Trading Code of Practice in August 2006.
The standards in the Code relate to a
healthy and safe working environment,
compliance with all local labour laws, child
labour, forced labour, working hours,
payment and disciplinary practices. The
Code defers to local laws regarding the
handling and disposal of any hazardous
substances and waste products. In certain
instances where local laws are not
deemed sufficient, TomTom and its
suppliers will work together to implement
suitable international standards.
The Code is at the heart of TomTom’s
procurement process and we require
our suppliers to explicitly acknowledge
and adhere to its principles. We consider
direct suppliers to TomTom responsible
for downstream links in the supply chain.
However, direct suppliers have agreed
that TomTom can audit all links in the
supply chain.
Our two main suppliers, covering more
than 90% of TomTom’s supply chain,
have signed the Code and committed
themselves to working together with
us to address any areas of concern.
TomTom will assist suppliers in complying
with the principles where possible but
reserves the right to terminate the
business relationship in case of non-
compliance. In 2006 we started to
monitor the implementation of and
compliance with the Code in the supply
chain through our internal auditors.
Customer letter
“...TomTom had told us to take the
next exit and we could see (on the
screen) that the bend was very sharp
as it doubled back on itself. There
is no way I would have slowed down
as much as I did…
As we came around the bend there
was a flood of water on the road
which we went straight into, BANG
the car went straight into the
concrete wall...
...I felt I had to write to say thank you
for saving our lives. I’m convinced
that if it had not been for TomTom
then we would have hit the concrete
wall at about 50mph rather than the
20mph we did hit it at...”
TomTom user