Tesco 2010 Annual Report Download - page 18
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16 Tesco PLC Annual Report and Financial Statements 2010
Core UK at a glance
Our market-leading UK business has continued to grow well
by helping customers to spend less during the downturn.
Clubcard –
15 years of loyalty
Clubcard is our unique way of saying thank you
to our customers for shopping with us. Launched
in 1995, Clubcard now has 15 million active
members in the UK. Clubcard not only rewards
our customers for their loyalty, but it also provides
us with valuable insight into changing shopping
patterns. By monitoring this data and spotting
trends early we’re able to respond quickly and
ensure that we’re always providing customers
with what they want, when and where they want it.
This year Clubcard became even more rewarding.
By increasing our investment with Double Points,
customers earned £550m in total in vouchers.
Double Points has encouraged more customers
to sign up, a Clubcard is now used with a higher
proportion of transactions than before and 18%
more UK households are redeeming vouchers
than a year ago.
The knowledge and expertise of operating
Clubcard – combined with insight and analysis
from dunnhumby – is now being adopted across
our international businesses. We now have
Clubcard in seven of our international markets
– in fact we now have more Clubcard holders
overseas than in the UK.
Trading profit
Sales
Trading
profit up
Sales up
£2.4bn
£42.3bn
6.7%
active Clubcard holders
4.2% 15m
UK results1
£m % growth
Sales (including VAT) 42,254 4.2%*
UK trading profit 2,413 6.7%
Trading margin 6.2% 0.1%
* 5.5% sales growth ex-petrol.
1 Tesco.com, Tesco Telecoms and dunnhumby are included in the UK
segment and Tesco Bank is excluded from the UK segment under IFRS 8.
Space by format
Express
8%
Metro
6%
Superstore
42%
Extra
42%
Homeplus
2%