Suzuki 2004 Annual Report Download - page 8

The Japanese Market
The number of motorcycles put out by the four Japanese
manufacturers in the domestic market during fiscal year 2003
(April 2003 to March 2004) stood at a total volume of 743,000
units (96% of the previous year). A breakdown of this figure
by displacement classes shows volume for the 125cc-and-
under class of 612,000 units (96% of the previous year) and
for the 126cc-and-over class of 131,000 units (95% of the
previous year), thus marking a decline for both classes.
In the 125cc-and-under class, although sales of 50cc
scooters, which with a volume of 420,000 units account for
68% of the total remained at 100% level compared to the
previous year, sales of 50cc underbone models dropped to
79,000 units (86% of the previous year) and 51-to-125cc
scooters slipped to 48,000 units (88% of the previous year).
As for larger models, although sales of 126-to-250cc
scooters increased to 45,000 units (107% of the previous
year) and 401cc-and-over touring models to 16,000 units
(104% of the previous year), overall, sales dropped in all
displacement classes - the 126-to-250cc class at 90,000
units (96% of the previous year), 251-to-400cc class at
24,000 units (91% of the previous year) and 401cc-and-over
class at 17,000 units (92% of the previous year).
Total volume for Suzuki in fiscal year 2003 saw a growth to
143,000 units (116% of the previous year). A breakdown of
the figure by displacement classes shows volume for the
125cc-and-under class of 115,000 units (120% of the
previous year) and for the 126cc-and-over class of 28,000
units (102% of the previous year), showing growth in both
classes.
MOTORCYCLES
GSX1400
SKYWAVE 250 TYPE S
(Export name:Burgman 250)
ST 250
Toyokawa Plant
Motorcycles and outboard motors assembling plant
CHOINORI SS
The growth in the 50cc class can be largely attributed to
the sales performance of the 50cc scooter Choinori.
Introduced in February 2003, the Choinori won wide acclaim
for its simple, functional features, reasonable price and its
styling, and a wider range of model versions was
subsequently introduced. As a result, sales reached more
than 52,000 units, greatly exceeding initial sales targets for
this model.
One of the main factors behind the growth in larger models
is increases in the 126-to-250cc class achieved following the
introduction of the "type S" version for the 250cc scooter Sky
Wave 250 equipped with extra stylish features, and the new
ST250 model series introduced in December 2003.
SUZUKI MOTOR CORPORATION

7

Let's G CHOINORI