Sun Life 2010 Annual Report Download - page 20
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16 Life’s brighter under the sun
PUBLIC
ACCOUNT-
ABILITY
A broader definition
Sustainability is a key component of public accountability and will continue to grow in
importance. Its meaning extends beyond the environmental definition into every aspect
of modern business. At Sun Life – where we make promises to our customers that last
decades into the future – sustainability is at the core of our mission. Few activities are as
intrinsically sustainable or socially responsible as helping people achieve lifetime financial
security. Sustainability is reflected in our efforts to develop healthier societies through our
proactive approach to health and wellness; in our support for education and financial
literacy that will help people achieve a brighter, more secure future; in building and
development practices; and in our growing investments in renewable energy projects.
As a for-profit corporation with obligations to customers and shareholders, sustainability
is also the lens through which we view business results. By conducting our businesses in
responsible, ethical and sustainable ways, we build shareholder value over the long term.
We believe that maintaining balanced priorities will lead to the ultimate goal of healthier,
more financially literate populations, living in cleaner, greener communities, made stronger
by the actions we take today.
A
A
t Sun Life,
t Sun Life,
we make
we make
promises
promises
that last
decades into
decades into
the future.
the future.
SUSTAINABILITY will continue
to grow in importance