Sun Life 2010 Annual Report Download - page 13
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9Sun Life Financial Inc. Annual Report 2010
LOOKING
AHEAD
We will continue to deliver
SUSTAINABLE growth by focusing
on what customers tell us is most
important to them
We will use customer insights to drive innovation.
Our commitment to listen carefully to our customers’ needs and refine each point of customer
contact enables us to better identify their preferred product features, service levels and
distribution channels. These insights inform our ongoing development of innovative,
customer-focused products and services that reflect each market’s specific and evolving needs.
We will use technology to its fullest to give our customers a superior experience – and to
reinforce Sun Life’s unique value proposition. We will pursue new business models that deliver
the financial security and flexibility customers are asking for and the performance our
shareholders expect. And we will expand our global research and asset management platforms
to reinforce our brand promise of action powered by insight.
We will capitalize on macro trends to grow our core businesses.
Our global businesses are positioned to take full advantage of three powerful trends
that will drive growth in our industry for the foreseeable future:
The investment, retirement and tax-planning needs of baby boomers.
The shift of responsibility from governments and employers to individuals including
health care costs and retirement saving.
The rapid growth of the middle class in China, India and Indonesia.
To capitalize on these trends, our approach will be to identify and focus on emerging pockets
of value with above-average risk/return profiles and growth opportunities.
We will optimize sustainable growth by balancing the needs of
customers and shareholders.
We will continue to de-risk our products to bring greater balance between customer and
shareholder value. We will continue to seek out only those core risks that support our
corporate mission of helping customers achieve lifetime financial security.