Sun Life 2010 Annual Report Download - page 18
Download and view the complete annual report
Please find page 18 of the 2010 Sun Life annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8 -
9 -
10 -
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18 -
19 -
20 -
21 -
22 -
23 -
24 -
25 -
26 -
27 -
28 -
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
 |
 |
14 Life’s brighter under the sun
We understand that to build on a strong brand, we’ve had to make our brand promise part of
how we do business every day: Action powered by insight has become our daily mantra.
Our brand acts as an impetus for employee empowerment and insightful decision making.
For employees, it means making a positive difference for our customers, communities and
shareholders. For our distribution channels, it means reaching out to communities around
the world to build on our reputation as a strong and stable company.
While many companies scaled back on brand-building activities during the financial crisis,
Sun Life forged ahead. From television advertising to our sponsorships and expanded web and
social media presence, our focus was on deepening the understanding of our brand promise
with customers worldwide.
Throughout 2010, our employees and advisors continued to focus their efforts on gaining
deeper, more meaningful global insights. These insights are helping us develop a well-defined
roadmap for innovation. We continued to ask clear, targeted questions of our customers to
help ensure that the products and tools we’re developing address their real needs.
As we continue to live our global brand promise, our efforts are paying off. Increasingly,
consumers see us as a company that is warm, knowledgeable, approachable and spirited –
a company committed to offering sustainable products and services that truly make life
brighter under the sun.
Life’s BRIGHTER under the sun
OUR
BRAND
PROMISE
Action
powered
powered
by insight
by insight
has become
has become
our daily
our daily
mantra.