Sun Life 2010 Annual Report Download - page 12
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8Life’s brighter under the sun
We will work to achieve our strategy through focused execution
of the following six enterprise priorities.
Generate value-building growth
Expand distribution capabilities and enhance products and services to sustain
profitable top-line growth.
Intensify customer focus
Satisfy customer needs by delivering top-quality products and services that are
grounded in consumer insight.
Enhance productivity and efficiency
Continuously improve productivity and efficiency to reduce costs and increase
competitiveness.
Strengthen risk management
Continue to build a strong risk management culture and practices to maximize
shareholder value.
Foster innovation
Embed innovation throughout Sun Life to create customer value, improve business
results and gain competitive advantage.
Talent management
Attract, develop and engage highly talented employees, ready and able to contribute
to the full extent of their potential.
OUR
STRATEGY
We will LEVERAGE our
strengths around the world
We will
leverage our
leverage our
strengths
strengths
around the
around the
world to help
world to help
our customers
our customers
achieve
lifetime
financial
security and
security and
create value
create value
for our
shareholders.
shareholders.