Sun Life 2010 Annual Report Download - page 10

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6Life’s brighter under the sun
In 2010 we marked our 10th anniversary since demutualizing and becoming a publicly traded
company. Our enterprise strategy – combined with strong capital, prudent risk management
and continued investment in our people and our brand – has guided us through a decade of
growth, despite tumultuous economic conditions. The following highlights of the past year’s
achievements illustrate our success at leveraging our strengths as a sustainable company that is
committed to all its stakeholders.
1. Disciplined, balanced growth
Diligent execution of our enterprise strategy drove excellent sales performance across a
number of businesses and geographies:
In SLF Canada, sales of individual insurance products exceeded $200 million for the year,
with record sales levels from our Sun Life Advisors.
SLF Canada’s Group Retirement Services reported pension rollover sales increased by
22% to a record $1 billion, with a four-quarter average retention rate of 50%.
Our U.S. Employee Benefits Group reported record sales of US$382 million in the
fourth quarter.
Gross sales at MFS, our U.S.-based global asset management firm, reached US$53 billion
for the year.
In SLF Asia, individual life sales in China for 2010 reached a record RMB 610 million,
more than double the sales in 2009.
Assets under management (AUM) increased in 2010 as we continue to leverage our enterprise-
wide strength in asset management:
AUM at MFS increased by 19% to a record high of US$222 billion.
In Canada, Group and Individual Wealth AUM grew to $100 billion in 2010.
In Hong Kong, AUM grew by 53%.
OUR
HIGHLIGHTS
HIGHLIGHTS
IN 2010
We continue
We continue
to refine
to refine
our business
our business
model to
model to
strengthen
strengthen
our global
our global
presence.
presence.
A decade of
GROWTH