Snapple 2010 Annual Report Download - page 8

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7.7
7. 2 7. 2 7.6 7. 3
Good-tasting, well-liked products score about 6.5 on a 9-pt.
hedonic scale, a standard measure of overall liking. In 2010,
many of our innovations exceeded that benchmark.
7
6
5
4
3
2
1
2010 INNOVATION
DELIVERING ON TASTE
DR PEPPER SNAPPLE GROUP 2010 ANNUAL REPORT
6
Our brands are also uniquely suited to perform
well in the booming Hispanic market, as this
group of almost 50 million consumers has a
strong preference for flavored CSDs. In 2010,
our Hispanic marketing efforts behind Dr Pepper,
7UP, Squirt and Clamato gave us inroads
into this audience, and the Dr Pepper brand
saw volume increases of 25 percent in Hispanic
markets during programming periods.
In addition, we are now poised to “Win the
West,” using the strength of our Victorville
plant and improved distribution to grow our
warehouse direct brands and gain market
share. Hawaiian Punch and our mixers are
expected to do especially well, as we added
more than one million incremental cases
in 2010.
Beyond flavors and fun, we’re also keeping
consumers informed so they can choose the
products that are right for them. We have
joined with other leading beverage companies
in the Clear On Calories initiative, committing
to the placement of caloric information on the
front of our containers and company-controlled
vending machines and fountains.
A Taste of Things to Come
Our plans in 2011 are robust, marked by
new products and innovative retail activation.
This year you’ll see longtime regional favorite
Sun Drop become a national brand through
an unprecedented relationship with MTV.
Mott’s is positioned for growth with the U.S.
rollout of Garden Blend vegetable juice and
an expansion of Mott’s for Tots. Hawaiian Punch
will get a makeover, with fewer calories and
a new look for the iconic “Punchy” character to
appeal to a new generation of consumers. We’ll
keep going strong with Marvel Entertainment,
with movie tie-ins for both Dr Pepper and our
Core 4 brands. Branded entertainment will
continue to reach consumers with innovative
television tie-ins for Snapple and 7UP, following
the success of Diet Dr Pepper’s tie-in with ABC’s
“Cougar Town” earlier this year.