Snapple 2010 Annual Report Download - page 10

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2 010 GROWTH IN GROCERY
CHANNEL DISTRIBUTION
+2.3
+0.8 +0.8
+1.5
+1.3
+15.4
+3.4
®
We’re making sure that our brands are always close at hand,
increasing all-channel volume distribution to get more of our
products into a higher percentage of retailers each year.
Source: The Nielsen Company
DR PEPPER SNAPPLE GROUP 2010 ANNUAL REPORT
8
Growth Potential in Repatriated Brands
Our recent licensing deals with PepsiCo and
Coca-Cola returned 25 million cases of product
to our system, giving us the power to execute
national programs around some of our most
iconic and popular brands, including Sunkist
soda, Squirt, Canada Dry and Hawaiian Punch.
These brands all have significant opportunities for
growth in our company-owned route to market.
With the recent internal alignment of our
national accounts and Packaged Beverages
organizations, the repatriation of these brands
has added scale and efficiencies to our
distribution systems. The volume repatriated
from our licensing deals is already exceeding
our plans, and we expect even greater success
as the repatriation of our brands continues.
We also now have the opportunity to support
regional favorites such as Vernors, popular in
Michigan, and Squirt, a big seller in California
and Mexico. In the process, we will strengthen
our local operations and improve the volume and
distribution of our total portfolio. Any one of these
brands has the potential to go national, as we
saw with the tremendous expansion of the Crush
brand over the last two years. With more than
50 DPS brands in our portfolio, we are confident
that the next Crush is on the horizon.
Winning in Single-Serve
We continue to focus on increasing single-
serve occasions, placing approximately
31,000 incremental coolers and venders
at local and national accounts in 2010.
This goal was achieved despite a tough
economic climate and our selectivity about
where we place these assets.
Fountain sales are not only a vehicle for
single-serve availability, but also a key driver
of sampling occasions, which lead to higher
bottle and can sales.