Snapple 2010 Annual Report Download - page 5

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2007–2010
BUILD THE
FOUNDATION
2011–2015 2015+
BUILDING SHAREHOLDER
VALUE OVER TIME
INVEST FOR
GROWTH
Build Our Brands
Grow Per Caps
Rapid Continuous
Improvement
OPTIMIZE
RETURN ON
CAPITAL
3
LETTER TO
STOCKHOLDERS
•฀Grow per caps฀฀฀
Increasing฀per-capita฀consumption฀of฀our฀
brands฀remains฀DPS’s฀most฀signicant฀growth฀
opportunity฀as฀Jim฀Johnston฀and฀Rodger฀
Collins,฀leaders฀of฀our฀Beverage฀Concentrates฀
and฀Packaged฀Beverages฀teams,฀respectively,฀
explain฀on฀page฀7.฀Whether฀we’re฀adding฀new฀
points฀of฀distribution฀or฀increasing฀single-serve฀
occasions,฀we฀have฀the฀plans฀in฀place฀to฀grow฀
in฀the฀years฀ahead.
•฀Rapid Continuous Improvement (RCI)฀฀
Today’s฀excellence฀is฀tomorrow’s฀average,฀฀
so฀we฀are฀arming฀ourselves฀with฀the฀right฀
mindset฀and฀the฀right฀tools฀to฀drive฀฀
operational฀excellence฀and฀serve฀our฀
customers฀better.฀Marty฀Ellen,฀appointed฀฀
chief฀nancial฀ofcer฀in฀April฀of฀last฀year,฀฀
has฀a฀particular฀passion฀for฀RCI,฀as฀you’ll฀฀
read฀on฀page฀฀10.
Growing Our People
Leveraging฀the฀power฀of฀our฀fully฀integrated฀
business฀requires฀the฀mobilization฀of฀all฀our฀people.฀
To฀build฀and฀sustain฀this฀focus,฀we฀have฀aligned฀
our฀priorities฀through฀Call฀to฀ACTION฀initiatives฀
and฀provided฀in-depth฀training฀through฀our฀online฀
university฀known฀as฀DPS฀Campus.
Managers฀throughout฀the฀company฀have฀used฀
these฀and฀other฀tools฀to฀become฀better฀coaches฀to฀
their฀teams,฀and฀our฀employees฀are฀engaged฀and฀
equipped฀with฀the฀knowledge,฀tools฀and฀processes฀
to฀succeed.฀The฀success฀we฀continue฀to฀enjoy฀is฀
driven฀by฀the฀teamwork฀of฀employees฀across฀the฀
company,฀and฀we฀value฀our฀people’s฀contributions.
2 011 O u t l o o k
As฀our฀nation฀and฀industry฀continue฀to฀emerge฀฀
from฀tough฀economic฀times,฀we฀are฀building฀on฀฀
our฀strengths฀and฀putting฀our฀customers฀rst.฀
DPS’s฀strategy฀is฀unchanged,฀and฀it’s฀working.฀฀
Our฀portfolio฀of฀leading฀brands฀and฀our฀distribution฀
exibility฀will฀continue฀to฀provide฀us฀opportunities฀
for฀long-term,฀protable฀growth.฀Flavored฀CSDs฀฀
are฀expected฀to฀outperform฀colas฀again฀in฀2011,฀
and฀our฀brands฀will฀help฀us฀capitalize฀on฀this฀trend.฀
Our฀operations฀continue฀to฀improve,฀providing฀us฀
with฀the฀efciencies฀and฀cost฀savings฀to฀reinvest฀
in฀our฀business฀and฀to฀expand฀distribution฀and฀
availability฀with฀this฀strong฀foundation฀in฀place.฀
We฀remain฀condent฀in฀our฀ability฀to฀deliver฀solid฀
nancial฀results฀in฀2011฀and฀beyond฀and฀to฀extend฀
our฀focus฀on฀returning฀excess฀cash฀to฀shareholders.
Sincerely,฀
Wayne R. Sanders
CHAIRMAN฀OF฀THE฀BOARD
Larry D. Young
PRESIDENT฀&฀CHIEF฀EXECUTIVE฀OFFICER
March฀1,฀2011