Snapple 2010 Annual Report Download - page 14

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®
2011 INNOVATION PIPELINE
=
31%
HEALTH AND
WELLNESS
Approximately 25% of our volume comes
from diet soft drinks, waters and juices.
DR PEPPER SNAPPLE GROUP 2010 ANNUAL REPORT
12
INNOVATION SPOTLIGHT:
Health and Wellness
Our brands are a simple pleasure that people should be free to enjoy. We offer products to meet every
consumer expectation from fun and refreshment to functionality and nutrition. As consumer needs continue
to shift toward health and wellness, we’re using the strength of our innovation pipeline to bring a variety of
great-tasting “better-for-you” and lower-calorie beverage choices to the market.
BY 2015 :
DPS will continue to provide a full range
of products, with at least 50 percent of
innovation projects in the pipeline focused
on reducing calories, offering smaller sizes
and improving nutrition.
Mott’s Sauces
The Mott’s portfolio offers a variety of
healthy options, from Mott’s Plus sauce,
unsweetened and with added nutritional
benefits, to Mott’s Healthy Harvest, with
50 percent fewer calories than regular
applesauce. In Canada, Mott’s Fruitsations
offers a variety of fortified and unfortified
flavors with natural colors and sweeteners.
Mott’s Juices
Mott’s innovations are bringing variety to
the juice aisle. Mott’s Medleys contains
a total of two fruit and vegetable servings
in every 8-oz. glass. Mott’s Garden Blend
vegetable juice contains less sodium and a
taste preferred over its primary competitor.
In 2011, Mott’s for Tots will have two
functional extensions: fruit punch with
vitamins A, C and E and grape with
calcium and vitamin D.
PORTION CONTROL
Hawaiian Punch Six Packs
Hawaiian Punch flavors will be
available for the first time in 10-oz.
bottles, offering a full daily value of
vitamin C and a convenient smaller
portion size for consumers on the go.
Snapple Reformulation
Snapple has a new formula that uses
sugar as the sweetener, optimizes the
natural flavors and reduces calories in
some cases up to 10 percent.
Hawaiian Punch Reformulation
The Hawaiian Punch reformulation
rolling out early this year lowers calories
to 70 per 8-oz. serving, down more
than 40 percent since 2006.
Dr Pepper Ten
In test markets now, Dr Pepper Ten
features a unique blend of sweeteners
that offers the flavor and mouthfeel
of regular Dr Pepper with just 10 bold
calories per 8-oz. serving.
LOWER CALORIESBETTER NUTRITION
Smaller Packages for CSDs
We’re leveraging our distribution
model to expand the availability
of 8-oz. cans nationwide, offering
consumers a greater selection of
smaller package sizes.