Ricoh 2012 Annual Report Download - page 53

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Ricoh Group Sustainability Report 2012 52
Top Message About us Our Activities
Production Printing
Data
Production Printing
Significant changes in the needs of the
printing market
The recent expansion of new communication tools such as web portals
and tablets has triggered a transfer of information from printed media
such as magazines to electronic media, and this is gradually beginning
to exert its influence on the commercial printing market, a market that
is mostly dependent on off-set printing methods. On the other hand,
innovation (high speed, high definition, high reliability) in printing
technologies, primarily laser and inkjet technologies, has enabled the
printing in limited amounts on an as-needed basis, even in small lots,
thereby decreasing costs. It has also become possible to provide a wide
variety of highly attractive ideas for printing, thereby meeting the diverse
needs of customers who require printing services.
In the commercial printing sector, therefore, in addition to conventional
offset printing, we can offer customers a wider variety of services such as
print-on-demand (POD), variable printing and web-to-print. It is now also
possible for companies to produce a variety of printed materials in-house
that previously were not possible to produce, all at a higher speed and
lower cost. For these reasons, the demand for production printing has been
increasing in the printing market.
Contribution to the growth of customers
engaged in the printing business
The Ricoh Group offers a diverse line-up of high-quality and highly
reliable products to customers requiring production printing services
such as printing from mission-critical systems, commercial printing and
in-house printing. Our globally connected network of sales and services
for corporate ofces allows us to provide solutions support that is optimal
for responding to the diverse needs of the ever-changing printing market.
Ricoh’s Production Printing not only provides commercial printing
customers with products and services but also proposes solutions that
contribute to increasing their sales; in effect, creating a new business
model together with them. With regard to in-house printing, we help
companies achieve increased productivity through cost reduction and
carefully planned solutions, customization, training and support. The
Ricoh Group aims to achieve both the success of customers’ businesses
and growth in the production printing business.
Production Printing www.ricoh.com/about/feature/story1/
WEB
Production printing business and Ricoh’s efforts
Offset Printing Production Printing
Office
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