Ricoh 2012 Annual Report Download - page 52

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Ricoh Group Sustainability Report 201251
Production Printing
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No.1
2011 Color Cut Sheet Machine/World Share
* Middle Segment, surveyed by Ricoh
ISO 26000
Consumer issues
Delivering total workflow
solutions to enable customers
to succeed
The introduction of various types of new communication tools such as web
portals and tablets and the recent challenging economic environment have
accelerated change and diversification in the printing business in response to
customer needs. To keep pace with this change, the printing market is rapidly
undergoing transformation.
The Ricoh Group entered the production printing market in 2005. The
Group’s full-scale efforts since then have been focused on developing a system
to offer total solutions, from improvement in the quality of printing equipment
to effective use of information technology, cost reduction, and reduction of
environmental impact.
It is our aim to grow our business in the printing market, an area that is still
new to us, in cooperation with customers who are professionals in the printing
business as well as with customers who order printing services. To achieve this
goal, our efforts will be focused on reflecting the needs of these customers so as
to provide products and solutions that will help develop their printing business.
The environment