Principal Financial Group 2009 Annual Report Download - page 7

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the principal financial group 5
LEFT T O RIGHT
Ellen Lamale, Senior Vice President
and Chief Risk Officer
Lou Flori, Vice President—
Capital Markets
Zimpleman
Chris Freese, Vice President
and Chief Actuary
Randi Woods, Assistant Vice
President and Actuary
Julia Lawler, Senior Vice President
and Chief Investment Officer
Dwight Soethout, Chief Financial
Officer—Retirement and
Investor Services
Are you ready?
What matters most is how The Principal can help our
customers manage their financial security. Our advice:
Start with a solid plan. Surround yourself with trusted
advisors. Protect yourself from too much risk. Stay
focused on the long-term. Don’t panic. Make smart
decisions. Make tough decisions. Focus on what you
can control. Be patient. Adjust your plan as needed.
Don’t get distracted. Be ready for anything.
Are you ready?
We want to help. Read Pages 6-13 for examples of how
we’re helping advisors and customers prepare now for
financial security.
Thank you
Though our economic challenges are not over, we firmly
believe our best days are ahead... for all of us.
We’re sincerely grateful for your continued investment
in us and your support through these unprecedented
times. As always, your opinions are important to us.
Every comment is reviewed and addressed by our
customer liaison, with assistance from my office or
appropriate business representatives. Please continue
to share your thoughts.
And please be sure to cast your vote in time for the
Annual Meeting of Shareholders, May 18, 2010.
Larry Zimpleman
CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER