Principal Financial Group 2009 Annual Report Download - page 11

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“Around the world people are seeking


helping to make it easier.”
The recent economic crisis left many feeling out of
control. Individuals realized they need to pay more
attention to their financial security. And business owners
need more affordable benefits. The Principal® is helping
them take control.
Control of your plan
My Principal® Edge Milestones, our interactive
analysis tool, puts individuals in the driver’s
seat. It analyzes financial needs and
provides an easy-to-follow roadmap of
actions to help individuals meet their
goals. A simplified version is available to
everyone at principal.com. The full version
is available to many customers who log in.
Control of your retirement income
With some 78 million baby boomers approaching
retirement, income-generating solutions are in high demand.
Principal Retirement Income EdgeSM helps advisors build
tailored solutions from our broad spectrum of products.
It also offers a wealth of resources including seminars,
education and marketing materials. Just about anything you
might need to help someone prepare for a secure retirement.
Control of benefit costs
Tighter budgets mean employers want more flexibility in
their retirement benefits. We can help. We’ve reconfigured
retirement products—unbundling them so advisors and
clients have more options for what they buy and how much
they pay. Plans with less than $1 million in assets benefited
in 2009; we expect to roll this out to larger plans in 2010.
Control through technology
As people seek more control over their financial security,
access to account information is key. Technology makes
that easier. U.S. retirement plan participants can now
receive e-mail or text messages providing account balances
and personalized rate of return. And a new iGoogle gadget
delivers that same information to their iGoogle page. In Hong
Kong, clients can also receive monthly text messages that
include their pension account balance as well as investment tips.
Ready to take control? The good news is you don’t have
to go it alone.
nORMAn SOREnSEn
PRES i D EnT— i nTERn ATiO n AL AS S ET
MAnA G E MEnT A nD A C CuMuL ATiOn
PRinCiPAL FinAnCiAL GROuP
the principal financial group 9


1.
66%
1Principal Financial Well-Being Index, Q3 2009
“Growing businesses want to attract



DAn HOuSTOn
PRES i D EnT— R ETiRE M EnT, i nSuRA n CE
AnD FinAnCiAL SERViCES
PRinCiPAL FinAnCiAL GROuP