Principal Financial Group 2009 Annual Report Download - page 18

inVESTinG FOR THE FuTuRE
Principal Financial Group, Inc.
Following are highlights of some of the most
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an edge during the past year, as well as other
notable aspects of our business in 2009.
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n Choice and flexibility for TPAs – To help financial
professionals and their third-party administrators (TPAs)
capture new sales and more efficiently manage existing
business, we enhanced our Principal TPA EdgeSM
program. It now offers TPAs more choice and flexibility,
including improvements to its unbundled service model
and enhanced pricing and technology.
n Reviewing business continuation – With our new
Buy-Sell Review service, financial professionals can
provide business owners a more accurate picture of
their current business valuation, provisions of their
buy-sell agreement and funding needs—helping them
shore up business continuation plans.
n Managing retirement income – A new report from
The Principal®, Guidance for Sustaining Retirement
Income Before and After Market Downturns, offers
insight to financial professionals to help clients deal
with market volatility just before or early in retirement
and understand its impact on retirement income planning.
n Strategies for retirement income – Our white paper,
Sustaining Income Through Retirement: Four Strategies
for Retiring Clients, provides an objective analysis to help
financial professionals compare and contrast four key
methods of turning retirement savings into an income
stream. Part of Principal Retirement Income EdgeSM,
the unbiased nature of this white paper has made it very
popular among financial professionals, helping them guide
their clients to a personalized retirement income strategy.
n Addressing life events – Our new Life Events Kit offers
financial professionals tools to help them take action
as life events create new financial needs for clients.
The kit is the latest segment in our award-winning
More Business. Less Time. program.
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n Defined benefit funding relief efforts – Throughout the
year, representatives of The Principal actively advocated
for timely and meaningful legislative relief for defined
benefit plan sponsors facing new benefit payment
restrictions and higher required contributions.
n Zero-percent rate increases – In a time when small
business owners faced increasing financial pressure,
The Principal announced that small businesses with
50 or fewer employees, with renewal dates from
July 1, 2009 through Jan. 31, 2010, would have no
rate increase on life, vision, short-term and long-term
disability coverage (and only a 3 percent increase on
dental coverage).
n Year-round wellness – A new wellness program from
The Principal gives employers the necessary tools
to create a healthier and more productive workforce,
including a year-round education and communication
campaign and incentive strategy tailored to meet
specific employer goals.
the principal financial group
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