Principal Financial Group 2009 Annual Report Download - page 15

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

make adjustments, and they’re looking for help.”
DEAnnA STRAbLE
SEniOR ViCE PRESiDEnT—inDiViDuAL LiFE
AnD SPECiALTy bEnEFiTS
PRinCiPAL FinAnCiAL GROuP
the principal financial group 13
Change was in the air in 2009. Investments. Savings.
Benefits. Strategies. People questioned it all.
We were there to make change easier.
Changing priorities
We saw a real shift in clients’ mindsets this year. It’s
no longer all about accumulating assets. There’s now a
greater focus on the need to protect as well as grow. Sales
of individual term life insurance were up 25 percent over
2008. Advisors have risen to the challenge, committed to
helping clients address both needs.
Changing benefit portfolios
Employers today feel torn
between tight budgets, rising
benefit costs and the need to
retain valued employees.
Our solutions include:
n M O R E V O L U N T A R Y B E N E F I T S – Through Principal
Voluntary Benefits EdgeSM, employers can offer additional
benefits that don’t cost them anything. Adding voluntary
benefits expands the employer’s benefit portfolio.
The affordable group rate and convenient payroll
deductions make employees happy. In Chile, voluntary
benefits extend to retirement plans. Our innovative
APV Group Pension Plan, borrowing heavily from our
U.S. 401(k) expertise, makes us a leader in this category.
n A D D I N G I N C O M E A N N U I T I E S – Those nearing
retirement face new challenges. The gap between what
they’ve saved and what they’ll need has widened. Here’s
an easy, automated retirement income solution: income
annuities. A Plan Sponsor’s Guide: Bridging Employees’
Retirement Income Gap with Income Annuities
explains how employers can make income annuities
available without adding burdensome costs and
administrative headaches.
Changing strategy (or not)
In 2009, employees raised their hands for financial help.
We were there. We held more than 58,000 one-on-one
meetings at worksites across the United States. Talking
them through their financial concerns. Helping them take
action (or confirming their strategy was sound).
Change can be a good thing. We’re ready when you are.
200%



1U.S. Department of Commerce: Bureau of Economic Analysis
1