Polaris 2013 Annual Report Download - page 22

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We’re aggressively pursuing our
untapped international potential
through several key strategies:
ADD LOCAL MANUFACTURING AND
DISTRIBUTION FACILITIES. To
better serve regions and reduce
costs, we’re adding more regional
facilities. Our first European
manufacturing facility will start
production in late 2014 in Opole,
Poland, producing ATVs and side-
by-sides to meet Europe/Middle
East/Africa (EMEA) demand. We also
expanded a new, centralized PG&A
and whole goods distribution facility in
Belgiumin2013.
DEVELOP NEW, ADJACENT PRODUCTS
FOR EMERGING MARKETS. In addition
to growing core powersports sales
in China, India, Brazil and Russia,
we’re also developing strategic
partnerships to create entirely new
vehicle categories that can bring us
new customers. The first of these
EXPANDING OUR BRANDS
AROUND THE WORLD
SALES OF OUR CORE POWERSPORTS PRODUCTS—LIKE THE
RZR
XP 1000—DOUBLED THE PAST TWO YEARS IN THE COMBINED EMERGING MARKETS OF CHINA, INDIA AND BRAZIL.
FOR LONGER-TERM GROWTH IN THESE MARKETS, WE’RE LOOKING TO SECURE STRATEGIC PARTNERSHIPS TO DEVELOP NEW, ADJACENT PRODUCTS THAT CAN BRING US NEW CUSTOMERS.
TO LEVERAGE STRONG INTERNATIONAL DEMAND FOR MOTORCYCLES, WE LAUNCHED
THE INDIAN MOTORCYCLE BRAND SIMULTANEOUSLY IN KEY WORLDWIDE MARKETS.
AMONG THE LAUNCH PARTIES WAS THIS ONE IN TOKYO, SINCE JAPAN IS THE LARGEST
HEAVYWEIGHT CRUISER MARKET OUTSIDE OF NORTH AMERICA.
18
INTERNATIONAL