Polaris 2013 Annual Report Download - page 18

Download and view the complete annual report

Please find page 18 of the 2013 Polaris annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 112

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112

To build on the 2013 record
performance of our PG&A
business, we’re putting
greater emphasis on product
differentiation and innovation.
Our rebranded Polaris Engineered
PG&A reinforces the premium
value, quality and technical
excellence customers expect from
Polaris—and further distinguishes
us from aftermarket competitors.
We also initiated several long-term
PG&A growth platforms:
IMPROVED OUR ONLINE SALES
CHANNEL. Shoppers expect a
great experience across all our
channels, so we made it easier
to access our full portfolio online.
We also developed proprietary
order management technology that
allows dealers to act as fulfillment
providers and capture associated
revenue. The result? Online sales
were up significantly in 2013.
DIFFERENTIATING TO DRIVE
GREATER PG&A SUCCESS
2013 RECORD ANNUAL PG&A GROWTH
%
33
A KEY GROWTH DRIVER IS OUR INTEGRATED OFF-ROAD VEHICLE ACCESSORIES. BY DEVELOPING ACCESSORY SOLUTIONS AS PART
OFTHE VEHICLES PRODUCT DEVELOPMENT PROCESS—LIKE WE DID WITH THE
RZR
XP 1000—WE OFFER INDUSTRY-LEADING FIT AND
FINISH, AND MAKE THE ACCESSORIES EASIER TO ATTACH. IT’S AN APPROACH AFTERMARKET COMPETITORS SIMPLY CAN’T MATCH.
RANGER
CREW 900 ACCESSORIZED WITH POLARIS
ENGINEERED LOCK & RIDE® PRO-FIT CAB SYSTEM,
LED LIGHTS, BUMPERS AND GUARDS
14
PARTS, GARMENTS & ACCESSORIES