Polaris 2013 Annual Report Download - page 13

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We’ve created a community of
passionate and loyal RZR® owners
through our continuous product
leadership — with innovations
like the RZR XP 1000 and
RZR XP® 4 1000, the fastest-
selling vehicles in Polaris history.
To drive even greater growth,
we’re giving owners community-
based opportunities to deepen
their relationship with the brand.
Camp RZR is a massive three-
day consumer event that brings
together more than 25,000owners
to celebrate the joy of riding,
connect with family and friends,
and demo the industry’s leading
new products. In 2013, we added
the RZR Experience tour, where
owners and prospects can see
what RZR is all about.
CULTIVATING GROWTH
THROUGHCOMMUNITY
CUSTOMERS WHO
PURCHASED AFTER RIDING
WITH FRIENDS OR FAMILY
40%
OUR SECOND ANNUAL CAMP
RZR
ATTRACTED MORE THAN 25,000RIDING ENTHUSIASTS TO THE SAND DUNES
OF GLAMIS,CALIFORNIA. EVENTS LIKE THIS HELP US PROTECT AND GROW OUR #1 MARKET SHARE POSITION.
THANKS TO THE FERVENT
RZR
COMMUNITY, A VIDEO OF OFF-ROAD CHAMPION RJ ANDERSON DRIVING A CUSTOM-BUILT POLARIS
RZR
XP 1000 BECAME THE MOST-
WATCHED UTV VIDEO ON YOUTUBE™ WITH MORE THAN 1 MILLION VIEWS. WATCH HIGHLIGHTS OF THE VIDEO, PRODUCED FOR US BY MAD MEDIA, AT WWW.XP1K.COM.
NOTE: THE XP1K IN THIS VIDEO IS BEING DRIVEN ON A CLOSED COURSE BY A PROFESSIONAL DRIVER. DO NOT ATTEMPT TO COPY OR RECREATE THESE STUNTS.
09
OFF-ROAD VEHICLES