Polaris 2013 Annual Report Download - page 20

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At first glance, our free RiderX™app
may seem like a nice little perk
for riders. But look deeper and
you’ll see a catalyst for more
rides, more riders and, ultimately,
increased sales. The heart of the
app is trail maps, so riders can
easily plan trips. We make it easy
for authorized trail managers at
volunteer associations and state
agencies to securely upload real-
time trail data, helping us expand
the app’s available trail miles while
promoting safe and responsible
riding. Today, riders can also use
RiderX to find nearby gas, food,
lodging and dealers. Later in 2014,
they’ll be able to connect wirelessly
to their vehicle diagnostics and
share the data with dealers in
the event of a breakdown. And
with our recent acquisition of
GPS software expert Primordial®
,
our military navigation software
partner, we expect to add more
sophisticated features over the
longterm.
DRIVING SALES BY
ENHANCING THE EXPERIENCE
RIDERX LETS RIDERS:
• View their current location on trails and roads
• View weather conditions and forecasts
• Search for trails, food, gas, lodging and Polaris dealers
• Track ride routes and share with friends on social media
THE RIDERX MOBILE APP IS VEHICLES AGNOSTIC; A SIGNIFICANT PERCENTAGE OF THE CURRENT 20,000 USERS RIDE NON-POLARIS VEHICLES TODAY.
BUT WITH THE GOODWILL AND CUSTOMER SATISFACTION THE APP GENERATES, WE MAY BE ABLE TO CONVERT THOSE RIDERS IN THE FUTURE.
SEE FOR YOURSELF
HOW EASY IT IS TO
PLAN, TRACK AND SHARE
RIDES USING RIDERX.
16
PARTS, GARMENTS & ACCESSORIES