Pitney Bowes 2004 Annual Report Download - page 16

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You have lots of information about your
customers. But chances are it’s stored in
different databases—sales history, service
records, responses to Web site promotions,
and more. Solutions from Group 1
Software, a Pitney Bowes company,
validate and consolidate all this data to
give you a more complete and accurate
portrait of each customer. When you really
understand your customers, you’re in a
better position to anticipate their needs.
DAIMLERCHRYSLER uses DataSight™
software from Group 1 to maintain its
Customer/Owner Information Network,
which the automaker calls “the single
point of truth” for each customer. This
database, with over 50 million records,
is accessible to managers throughout
the organization. With DataSight™ software,
DaimlerChrysler can deliver the right
messages to the right customers at the
right time—when, say, a customer is
ready for a new set of wheels.
14
INTEGRATION OF MULTIPLE DATABASES