Pitney Bowes 2004 Annual Report Download - page 15

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Small businesses are discovering the
power of mail to help them grow. Pitney
Bowes shows companies of all sizes how
to use cost-effective direct marketing to
attract customers—at a fraction of the
cost of other types of advertising.
The HAKATA JAPANESE RESTAURANT
saw its business take off after installing
digital mailing systems with SmartMailer™7
technology. The restaurant is now sending
out as many as 30,000 targeted mailings
each month to prospects beyond its imme-
diate Times Square neighborhood, where it
operates a robust delivery business.
SmartMailer™software even presorts mail
electronically, dropping Hakata’s postage
costs to 16.5 cents per piece through
USPS discounts.
Hakata’s marketing campaign flows so
well that a second location is in the works.
And now that its neighbors have witnessed
the power of mail, Hakata has added a
new line of business: direct marketing for
other restaurants. It is already sending out
another 125,000 marketing pieces each
month for six other restaurants.
13
MAIL MANAGEMENT SOFTWARE THAT BRINGS IN NEW CUSTOMERS