Pitney Bowes 2004 Annual Report Download - page 11

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Please find page 11 of the 2004 Pitney Bowes annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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You know a lot about your customer by
what she orders, how she travels, where
she lives. Pitney Bowes allows you to print
personalized messages on customer
communications from the data currently
in your systems, or include inserts into
mailings based on her specific profile.
Your relationship will grow stronger when
your communication is more personal.
For BRITTANY FERRIES, Europe’s
foremost ferry company and operator of
self-guided tours, Pitney Bowes software
pulls raw XML data from the company’s
reservation system, engineers this data
and prints it on each customer’s travel
confirmation. As the document moves
through the inserter, a digital barcode
instructs the system to add informational
flyers that are unique to each traveler’s
situation—such as visa requirements
or tips on traveling with pets.
9
PERSONALIZED COMMUNICATION BASED ON INDIVIDUAL PROFILES