Pepsi 2011 Annual Report Download - page 7

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accounting for approximately half of our
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our developed market beverage business while
building on promising gains in emerging and
developing markets. We will continue to invest
in and strengthen our most powerful and iconic
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and Lipton.
3. Build and expand our nutrition business.
Today, PepsiCo has three of the most admired
and loved brands in the category — Quaker,
Tropicana and Gatorade. For the categories in
which we compete, the global market for health
and wellness within consumer packaged goods
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the high-single-digits, driven by strong demo-
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our core brands, we believe that we are well-
positioned to grow our global nutrition portfolio.
4. Increase and capitalize on the high coinci-
dence of snack and beverage consumption.
Snacks and beverages are hugely complemen-
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the time, when people buy a salty snack they
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use that combined power goes beyond selling —
to innovation, production, distribution and
marketing. We intend to increasingly capitalize
on our cross-category presence to grow our
positions in both snacks and beverages.
5. Ensure prudent and responsible nancial
management. PepsiCo is highly focused
on shareholder value creation, as we have
always been. We achieve this by maintaining
or growing our strong value shares in our key
markets, relentlessly pursuing sustainable,
protable growth, rigorously scrutinizing
capitalinvestments and aggressively returning
cash to shareholders through both dividends
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to perform in the top tier of consumer pack-
aged goods companies as measured by total
shareholder return.
Underlying these imperatives, we are pursuing
specic strategic investment and productivity
initiatives. These include strengthening our
investments in brand building — beverages
and snacks — by increasing our advertising and
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to $600million in 2012, the majority in North
America. In addition, we have begun to imple-
ment a multiyear productivity program that we
believe will further strengthen our complemen-
tary foods and beverages businesses.
Conclusion
The Power of PepsiCo has always been our
beloved, iconic brands that drive our sustainable
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derive from the consumer appeal of our brands
and position us to perform in a world that is
rapidly changing.
In an uncertain global economy, we believe we
need to control the things we can control — while
managing through turbulence. It means building
We are proud to host the 2012 Annual
Meeting of Shareholders in New Bern, N.C. — 
the birthplace of Pepsi-Cola.
The challenge to renew
a successful company is one
that we embrace.
PepsiCo, Inc.  Annual Report