Pepsi 2011 Annual Report Download - page 6

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double-digit net revenue and operating prot
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and political unrest.
t We are dedicated to delivering Performance
with Purpose. In 20, we worked proactively
with other stakeholders to create a positive
business environment while investing in
sustainability as a catalyst for growth. Frito-Lay
rolled out North America’s largest commercial
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partnered with the World Food Programme
and the U.S. Agency for International Develop-
ment to improve chickpea production, while
supporting the development of a nutritious
chickpea-based food to address malnutrition.
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world’s mostadmired companies by Fortune,
one of its most innovative by Fast Company, one
of its most respected by Barron’s and one of its
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accolades underscore the fact that Performance
with Purpose is not merely a series of initiatives —
it is woven into everything we do.
2012 and Beyond
We made important strides in 20. In 2012, our
journey of renewal continues as we focus on ve
strategic imperatives.
1. Build and extend our macrosnacks portfolio
globally. PepsiCo is the undisputed leader in
macrosnacks around the world. We will work to
build our much-loved global snack brands —
Lay’s, Doritos, Cheetos and SunChips — while
expanding our successful grain-based snacks
platform globally. We will continue to create
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age our go-to-market expertise to ensure that
our brands are always available wherever our
consumers shop.
2. Sustainably and protably grow our
beverage business worldwide.0VSCFWFSBHF
business remains large and highly protable,
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advantaged our innovation platforms by giving
us increased access to baked products and
value-added dairy — both growing categories
that are well-aligned with consumer trends
around the world.
To rapidly expand our global brand platforms,
we created new global groups focused on
snacks, beverages and nutrition. We have
also increased our investment in research
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areas, from advanced sweetener technology
toa 100percent plant-based recyclable bottle.
t Our world-class operation has unmatched
distribution capabilities. We are highly
focused on excellence in execution as we go to
market via multiple best-in-class distribution
systems in each country, including direct-store-
delivery (DSD), warehouse, foodservice and
wholesale. We match the best route to market
with local consumer demand for our brands,
driving eciency and unparalleled availability.
In 20, we successfully changed distribution for
Gatorade products in the U.S. in the convenience
and other channels from a warehouse-delivered
go-to-market system to DSD, in order to more
eciently serve our customers.
t We have an intense productivity focus.
At PepsiCo, we believe that every penny is
a prisoner. In 20, we laid the groundwork
for anew operating model to simplify our
processes, make decisions faster, reduce
costs, minimize duplication of eort, increase
our speed to market and better match our
innovations with market needs. And in early
2012, we announced a plan aimed to double
ourproductivity over the next three years.
t We have phenomenal people.0VSTVDDFTT
isa testament to the resilience of PepsiCo
associates around the world. They drive our
success through their commitment to excel-
lence, belief in our company’s values and by
embracing our commitment to Performance
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PepsiCo, Inc.  Annual Report
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