Omron 2001 Annual Report Download - page 10

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8 Omron Corporation
IDENTITY VISION
Building a Powerful Brand:
To create brand value supported by all stakeholders, Omron is implementing
an Identity Vision from the three perspectives of corporate philosophy, core
competence and management.
Corporate Philosophy
Since its inception, Omron has shown a strong commitment to core values
stressing the development and maintenance of social awareness as well as
public responsibility. In this time, Omron has contributed to society with a
steady stream of innovative products. The GD2010 vision will continue to
embody these values as we work to achieve the broader goals of the plan.
Core Competence
To clarify the Company’s strengths and build brand power, Omron is
centering its business on its core competence in the area of sensing and
control. In the near future, we expect to enter a “ Sensor Net” era, when
sensors will be able to detect a broad range of analog information available
in the real world and freely distribute that data via a network. Omron is ready
to explore the new business opportunities that will arise in the coming
Sensor Net age.
Management
Omron’s management policy focuses on alliances that include mergers and
acquisitions as well as collaborations and partnerships with other companies.
This will allow Omron to facilitate speedy entry into new markets along with
the acquisition of powerful resources from outside companies, and will also
contribute to expanding business operations. Through these initiatives,
Omron can carry out thorough selectivity and focus in its operations.
INTERNAL BUSINESS COMPANY VISION
Based on the key management concepts of GD2010: self-reliance, co-
existence and creativity, the internal business companies are being
encouraged to work towards realizing their individual visions, while
emphasizing their relationship with other companies in the Group, and the
role each company plays in achieving the overall Company objectives.
Three Corporate
Visions of GD2010
Three Corporate Visions of GD2010
The Identity Vision outlines the
consistent elements that have
remained unchanged since
Omron’s establishment.