Oki 2009 Annual Report Download - page 17

Annual Report 2009 15
Printer Business
Announcement of the New COREFIDO
Brand for Business-Use in Japan
OKI Data announced the new COREFIDO brand
for business-use monochrome, color and
multi-functional printers. The main feature
of COREFIDO brand products is the five-year
free-of- charge warranty. Expanding coverage
from the standard six months to five years, this
warranty places the onus for repair expenses for
breakdowns stemming from regular usage on
OKI Data for this period. With this brand, OKI
Data offers a new approach for using its
standard and multi-functional printers where
consumers pay only for the cost of the product,
including the initial purchase price and regular
part replacements, without worrying about repair
expenses in the unlikely event of a breakdown.
Strategic Partnership with Chinese Office
Automation (OA) Equipment Giant,
“ Techhero Science and Technology ”
OKI Data has formed a sales partnership with the
Beijing Techhero Digital Office Equipment Co., Ltd.
(Techhero Science and Technology). Demand in
China for color and multi-functional printers is
increasing across the board in manufacturing
industries as well as in the business-use market,
with the number of printers required to meet this
demand expected to exceed 3.5 million units in
2009. In addition to conventional IT channels,
OKI Data plans to accelerate sales of color and multi-
functional printers—which utilize the advantages
of LED technology—through the sales partnership
with Techhero Science and Technology, a major
player in the Chinese OA equipment and copier
industry boasting a nationwide distribution
network. Moreover, by jointly undertaking
end-user marketing, the two companies can
develop printing solutions for various industries.
Helping to Preserve the Environment by
Planting Trees in Northern Thailand
Activities to plant teak tree have been undertaken
in the northern Thai province of Lamphun. This is
one of the initiatives to address the global
environment and contribute to the local area being
taken on by volunteers employed at OKI Precision
(Thailand) (OPNT). The area where the teak trees
were planted was once lush forest; however,
logging to provide fuel for trains has left the area
barren. OPNT’s tree-planting activities were
conducted with the goal of increasing forestland
by 8,000 square meters by planting and cultivating
500 teak trees. The newly planted trees are
expected to absorb seven tons of CO2per year.
OPNT is planning to continue undertaking tree
planting activities in the future.
Press Conference to Announce a Partnership
with Techhero Science and Technology
Volunteer Tree Planting Activities in ThailandAnnouncement of the COREFIDO
OKI’s printer business develops monochrome, color, multi-functional and dot-impact printers on a
global scale under the OKI Printing Solutions business brand.
In particular, OKI’s monochrome, color and multi-functional printers utilize a unique LED
technology as a light source, giving these products superior high-speed, high-resolution and
space-saving features compared with laser method printers. These printers are also capable of
long-edge printing for horizontally fed sheets and can handle a myriad of different media,
giving these products excellent market ratings due to their high degree of versatility.
Taking advantage of these superior features, OKI aims to increase its market share primarily in the
sizeable SMB*1market by bolstering its product and selling power. In Japan, OKI is taking steps to
launch new models under the COREFIDO brand—which offers a five-year free-of-charge warranty—
and enhance alliances with major distributors. Overseas, in addition to SMB markets, OKI will
expand into vertical markets, especially DTP*2and retailing. At the same time, OKI will continue to
move forward with revamping the printer business to realize long-term growth by accelerating the
switch to the MPS*3business in both domestic and overseas markets.
*1: SMB: Small and medium-sized businesses
*2: DTP: Desktop publishing
*3: MPS: Managed Print Service