NEC 2015 Annual Report Download - page 45

Identifying Reform Issues through Dialogs with “CSR Review Forum-Japan” (an NPO) to Become a Social Value Innovator
Dialogs on Contributions by Business Sector to the UN’s Millennium Development Goals
From mid-May to early June 2015, NEC held discussions with CSR
Review Forum-Japan (CRF), which is an alliance of NGOs, NPOs,
consumer groups, and labor groups.
CRF and various individual NEC divisions had talks to review their own
activities about core issues based on ISO 26000, a standard providing
international guidance for social responsibility. This review process has
been ongoing since 2011.
As in the previous year, Senior Executive Vice President Takashi Niino
participated and talked about making changes to become a social value
innovator, as reflected in the Company’s mid-term management policy.
He discussed developments such as the NEC Vision books and the new
brand message “Orchestrating a brighter world,” which were released
during the fiscal year under
review. In this way, there was
meaningful dialog on how to
foster a better corporate culture
as well as on current progress.
After the various discussions,
CRF commented as follows:
In April 2015, “The 15th Infopoverty World Conference” was held at the
United Nations’ headquarters. It was held by the Observatory for
Cultural and Audiovisual Communication (OCCAM), a non-governmental
organization registered with the United Nations Economic and Social
Council and the Department of Public Information. People representing
various countries took part.
Mr. Masahiro Ikeno, vice president of NEC’s Global Business Unit,
represented the Company to share its “Solutions for Society” (such as an
ID system using NEC’s biometric identification technology and a
broadband network system) to promote NEC’s ability to improve safety,
security, efficiency, and social equality with information and
communication technologies.
A participant’s comment: “NEC has such excellent solutions and
successful cases, which I learned about for the first time. We would like
to maintain regular contact with them.”
OCCAM’s comment: “We can develop policy guidelines and give
advice on what the international community should do for governments.
However, we also need the involvement of private companies to
implement practical solutions for each government. We hope NEC can
continue to be involved in these efforts.”
Since the adoption of the UN’s MDGs*, the conference has been held
every year, starting in 2001. A variety of stakeholders such as
governments, companies, and NGOs have been taking part in the
conference and share innovative solutions with each other. As a result,
• ”We hope that NEC’s “Solutions for Society” is added to the next mid-
term management plan.”
• ”In resolving social issues, we would like Japanese companies to
further leverage their special attributes. Japanese companies are
conscientious, precise, and friendly to the weak, which are qualities
that many non-Japanese companies do not possess as much.”
• ”The social issues that the world faces cannot be solved by one
private-sector company alone. The issues are too large and will take a
long time to solve. Consequently, it is important that a number of
companies form a network to solve them.”
• ”It is important for companies to tell shareholders and investors that
they wish to also be evaluated on their long-term social value creation,
not just on their business results.”
NEC assured CRF that it will continue to deepen discussions about
the importance of linking our businesses to social issues. Among other
approaches, we will also explore more ways to inform the public about
the “Solutions for Society,” selecting assessment indicators to measure
the extent to which social issues are being resolved.
many solutions have been implemented over the past 14 years. This has
been done in collaboration with 1,800 public and private sector
organizations from more than 60 countries.
NEC will continue to generate stakeholder dialogs with the UN,
NGOs, and representatives of governments around the world to propose
additional solutions.
* MDGs:
Millennium Development Goals. They were adopted at the UN’s headquarters in New York.
They range from halving extreme poverty rates to eradicating poverty and hunger by the
target date of 2015.
44
NEC Corporation
Annual Report 2015
Business Foundation to Support Value Creation