NEC 2015 Annual Report Download - page 26

Manabu Kinoshita
Executive Vice President
In charge of Corporate Sales and Sales Operations Unit
Providing Solution through Sales Network Nationwide
Responding to Customer Needs and Accelerating Growth
Transforming into Social Value Innovative Sales
NEC’s domestic sales network consists of 64 branch offices and
sites nationwide. NEC’s approach is to leverage the entire
capabilities of One NEC, integrating the solution assets of each
business unit and affiliated companies and to present solutions for
NEC’s domestic business accounts for about 80% of its total sales and
underpins the business foundation of the entire Company. To sustain
the growth of domestic business, domestic sales focuses on business
in the areas of SDN, Big Data, cloud services, and cyber security—all
NEC strengths. Furthermore, NEC is facilitating business development
in new markets with significant potential, such as adaptation of the
Social Security and Tax Number System to the private sector, and
dealing with the increasing development of social infrastructure
brought on by the Tokyo 2020 Olympic and Paralympic Games, as well
as increasing tourism to Japan.
In NEC’s transformation into a “Social Value Innovator,” a domestic
sales force is taking a role in creating new value to solve essential
issues that society and customers face. To this end, we carefully
examine changes in market and customers’ business issues, and
connecting these with our assets in creating new value for the
customers. Under the theme of “transformation into a Social Value
Innovator,” we are investing sales skill development of each sales force
in improving multi-faceted analytical capabilities on market
environments and customer challenges and in having extensive
knowledge on leading edge technologies and solution assets in the
company. Going forward, domestic business teams will work on
creating new social value as a point of customer contact in the field,
and contributing to the development of a society in which people can
live more prosperous lives.
realizing advanced social infrastructure utilizing ICT. We provide
these solutions for a wide range of customers including telecom
carriers, governments, government agencies, local governments,
public institutions and private sectors.
Cooperation between sales partners is another key point that
sustains our domestic business. In the sales partner business,
hardware is our core product, but we expect intensified price
competition for general-purpose products. In the future, we need to
expand the business into new area such as cloud-based services and
SDN. NEC views market change as a chance and will co-create new
value with sales partners by providing competitive solutions and
services, as well as an enhancement of support to the sales partners.
NEC’s Branch Network
Spreads Across Japan
NEC Headquarters
Office and Branches (64 locations)
For further details about NEC branch offices and their locations, please visit the
following website:
http://jpn.nec.com/profile/branch.html (Japanese only)
Sales Structure in Japan
* Number of NEC branch offices (as of March 31, 2015)
25 NEC Corporation
Annual Report 2015