Macy's 2006 Annual Report Download - page 7

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What makes Macy’s a favorite destination coast to coast?
How does Bloomingdale’s dierentiate itself from other
upscale retailers? Why do our stores feel “just right” to so
many customers across various segments of society?
The answer lies in listening intently to consumers, applying
our learnings to improve the way we do business, and
remaining true to the positioning of each brand in the
retail marketplace.
Dening our brands – nding and capitalizing on our
“lanes” within the very competitive retail industry – requires
a deep understanding of our customers, their values and
the role they want shopping to play in their lives.
Customers are not alike. And each consumer’s choices
and expectations of a favorite store evolve throughout
life. So it’s incumbent upon us to always be listening –
and changing – as we identify shifts in trends, style
preferences and shopping habits. In doing so, we can
maintain Macy’s and Bloomingdale’s as separate and
distinct brands with their own personalities and growth
opportunities based on the customers they serve.
Defining Our Brands
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