Macy's 2006 Annual Report Download - page 20

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Creating a New Sensation Across the Nation
At every new Macy’s store across America on Sept. 9, customers were greeted with a Hollywood-style red-
carpet celebration to mark the nationwide brand re-launch. The events featured local bands and orchestras,
ceremonial remarks from public ocials, radio station remote broadcasts, and special events such as cooking
demonstrations and fashion shows. In every store, free Macy’s gift cards were distributed to help get the
shopping started.
Across the country, local communities beneted from the Macy’s brand launch activity. On the company’s
rst-ever nationwide Give Back Day, volunteers from Federated’s Partners in Time program gave their time
to service projects related to local children’s charities. In the same period, all Macy’s stores hosted a “Shop for
a Cause” day that raised more than $9 million for hundreds of local charities.
“I was exceptionally pleased with the service I received … Your personnel
were knowledgeable, courteous and they went out of their way to be helpful …
I have become a happy Macy’s customer.” – Philip H., Ottawa, IL
“I love this store! Everyone is so friendly. is store is very open and
easy to shop. I always find lots of items at good prices.”
– Bev T., Greensboro, NC
FEDERATED DEPARTMENT STORES, INC. | 17